Sophie Attwood

Senior Behavioral Scientist, Better Buying Lab; Napa, CA

Sophie Attwood is Senior Behavioral Scientist at the Better Buying Lab (World Resources Institute). She develops, tests and scales food service interventions that encourage diners to switch to plant-based alternatives to meat. Her latest publication, WRI’s Behavioral Playbook, summarizes the most up-to-date research on consumer behavior change for more sustainable diets. Sophie holds a doctorate in Behavioral Science from the University of Cambridge, is a chartered Health Psychologist and Public Health Nutritionist. She has published a range of academic papers on health behavior change, including physical activity promotion, alcohol reduction, diet and smoking cessation. (London, England)